Creative Direction
Launched by Luca Allick-Smith in January 2026, VERBAL VISUAL is a resource led Creative Studio offering Creative Direction & Consulting services across industries such as Fashion, F&B, Hospitality and Design. After years of working across different projects, the company was ideated, worked on and materialised providing Luca a space to streamline client work and serve as a vessel for self-actualised projects.
As part of the visual identity process, Luca collaborated with London based Graphic Designer Łucja Wróblewska to create brand assets (logo, wordmark, refined colour palette).
Visual Identity - Brand Systems