CREATIVE DIRECTION
To mark the launch of the new chapter for Mirchi, as part of my overarching lead on Creative, I conceptualised the hero campaign in conjunction with the release of the new bottle.
‘Tastes just like home’ brings the audience into a snapshot of an unconventional family living in a warm and rich cultural background circumventing food and a historical beverage.
Bringing the ethos of ‘Bring it to the Table’ to the throw we’re immersed into tradition, quality time, joy and togetherness.