VISUAL MERCHANDISING & CONTENT CREATION
To launch Seventh in Asia we partnered with BEAMS T to host an open-to-all event in April with exclusive product. The opportunity to connect and tap into our Japanese audience was a very rewarding and heartfelt moment - having sellout styles and a packed evening with drinks and music.
We approached this event slightly different than anything we've ever done. We maintained a balance between a visually-merchandised store with space to breathe, move and experience our aesthetic.
Was happy to lead the team with VM on the day - from our wall of jersey, to our window conveyor belt displaying our infamous 'V2s' as well as our denim display featuring what is becoming our signature 'creative flat lays'. Was also a pleasure to contribute to the ideation of the space with the team and capture the individuals that made the day a success for both BEAMS and Seventh using my Polaroid 645.