VISUAL IDENTITY, CONCEPT, INTERVIEW & DIGITAL DESIGN
‘Seventh Suppers’ is a documentary style series rooted in food. Through the Seventh lens, they look to tell the stories of differing global talent using food as a form of expression. My role as a Freelance Brand & Content Strategist was to contribute to the series pre-production and find ways to build a brand identity within the company, separate to the exisiting content styles they’re known for. Within this process I created the name of this new series alongside a bold, new identity - something to compliment the new photography and aesthetic style.
The aim of this identity was to create a fresh way to perceive the brand whilst still doubling down on their branding, giving their audience a chance to digest the idea of a new concept before being taken on a new journey.
As part of this series, which is now available on seventhstores.com, my role spanned from conducting interviews to building the social media identity and launch strategy.