Creative Direction
Mirchi

For the festive season Luca was onboarded by Mirchi off the back of their relaunch success, to reimagine their presence during the festive period. Upon this brief, he conceptualised the world of ‘Mirchi Hotel’, a metaphorical destination that would encapsulate their own perspective on giving, warmth and connecting.  
Design Direction
‘Mirchi Hotel’ Logo


Digital Design
‘Check-in’ Promotional Ad


Creative Direction‘Check-in’ Campaign

Design Direction
‘The Lobby’ Promotional Ad



Creative Direction‘The Lobby’ Campaign

Design Direction‘The Lobby’ Playlist


Creative Direction‘Room Service’ Campaign


Design Direction & Creative Direction‘Chauffeur Gloves’ Promotional Ad


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