Creative Direction
As part of Luca’s Creative Direction work for Sifali, seasonality was a focus and shift for the brand that he decided to introduce as he felt as though intention was needed in order to connect deeply with their audience.
Within this focus moment a multi-tiered rollout for Sifali’s adaptagenic blend Mavi was catalysed to drive a clear attention to the product. This film was the starting point.
It’s simple, slow and visually quiet, like a slow morning ritual.
Content Direction
In collaboration with West London Ice Cream vendor BRICE, the team created a bespoke lavender infused Mavi soft serve which would then form the basis of an event concept Luca conceptualised for Sifali called ‘Sifali Sundaes’.
Concept & Event Direction
A seasonal soft serve takeover of the store, aimed to reimagine how holistic health is experienced, extending the campaign/product focus into memorable experiences for guests new and old.
Sifali and Luca combined bespoke ice cream with multiple choice optioned Mavi lattes, a lounge area and easy shopping to provide attendees with a multifaceted one-day activation.