BRAND IMAGE CONSULTING & E-COMMERCE ASSISTANCE
June 2022 - 2023
I was onboarded as a Brand Image Consultant & E-commerce Assistant for London based Fashion store htown, to work across their DTC, E-commerce and IRL channels for growth and community engaged projects. In this time I spanned pop-ups with some of their brands such as Spencer Badu & Ahluwalia, managing social media channels, leading gifting projects internally and collaboratively with our brand partners such as Y/Project, writing weekly articles via htown.co.uk (now summing 20+) and styling/merchandising their webstore.
One of the last projects before the end of my tenure included my involvement in the retail partnership between htown & One Hundred Shoreditch that would see the store operate within the grounds of the hotel. This initiative marked a new era for the company and allowed the space for more brand partnerships to form from this point, using the stores window as a platform and the interior for multidisciplinary methods to connect with differing audiences. My responsibilities included deck creation, art liaising, visual merchandising, organising/install of window vinyl and PR.
The store hosted several events from launch including pop ups with Diesel, dinners with GMBH and community screenings with GUAP Magazine.