To close a successful 5/5 deliverable project, the final pillar of Mirchi’s rollout consisted of an exclusive release of new lifestyle products: Playing Cards & Glass Tumblers.
‘House Rules’ sees long time friends come together on a summer’s day over new playing cards and classic serves. Competitive yet loving, as many may play card games all over the world - the common question one would have to ask is “what rules are we playing with?”
The opportunity to bring an older cast into the brand’s visual lanuage was well received and had a warm sense of home.