For the festive season I was onboarded by Mirchi off the back of their relaunch successes, to reimagine their presence during the festive period. Upon this brief, I conceptualised the world of ‘Hotel Mirchi’, a metaphorical destination that would encapsulate their own perspective on giving, warmth and connecting.
“Check-in” Campaign.
“The Lobby” promotional advert.
The Lobby Campaign.