I was onboarded to support the conceptualisation and execution of Aeliza’s first homeware product, stemming outside of fashion. Made in Japan, the Green Tea Incense was an innuituve step forward, creating another accessible gateway for people looking to obtain a piece of the brand.
With the tagline “Scents to help you think”, the direction for this short was an opportunity to show the transportive feeling of intentional quiet time and ritual.