Creative Direction & Design Direction
To mark the first official product release from VERBAL/VISUAL, Luca commissioned London based Creative Direction & Graphic Designer Jack Harper to design luggage tags for the company.
The aims were to invite clients, friends, family and a new audience into VERBAL/VISUAL‘s ecosystem via ubiquitous objects.
Bourne Luggage Tag Ads
Adverts were created as a medium to introduce and detail the tags ahead of their release. By utilising different surfaces and textures, a hollistic sense of functionality and usage could be inferred.
Adverts were created as a medium to introduce and detail the tags ahead of their release. By utilising different surfaces and textures, a hollistic sense of functionality and usage could be inferred.
Bourne Luggage Tags
‘Travel As An Extreme Sport’