ART DIRECTION, CASTING & PRODUCTION
‘THE ART OF THE V2’ was a moment for the brand to mark 4 years of the product that built its strong foundational roots within contemporary spaces in fashion. Whilst also marking the turn of the season, this summery show of different colours, cultures and people was the brand’s form of giving back to one of its crucial pillar - the Seventh audience.
My role was to conceptualise a campaign for the brand to launch their Autumn Winter 24’ season so I used their infamous hoodie as a platform and built a community-centered concept that would prove to be the brand’s most engaged campaign to date.
I led the team across Art Direction (building concept, crew), Casting (conducting casting startegy & managing outreach to 40 individuals) & Production (acquiring shooting venue, leading production, budgeting and organising talent/crew).
This campaign was used across marketing channels: Instragram, TikTok, Newsletter, Meta Adverts & Pinterest. It was covered by Hypebeast & Complex.